We’ve all been guilty of it!
Whiling away the hours on Facebook or YouTube videos! Spending too much time on updates and posts with no return and no new customers. Plus there is the never ending list of new platforms that if we don’t get on now we will miss the boat!
So before you get frazzled by an overload of social media updates or signing up and learning how to use the latest ‘it’ platform, follow these 5 steps to get your social media strategy under control.
Step 1 – Know who you are targeting
I have said it before along with a tirade of business mavens, the most important place to start is with your ideal customer. Who are they? What are they like? What do they need? What is the problem you are solving? And most importantly where do they hang out?
Step 2 – Understand the unique features of each platform
Each social media platform has its own unique features, you need to decide which features suit your business.
Facebook is still the go to platform with over 1.4 million active monthly users, it’s a place to engage, build your brand and be informative. It’s not about direct selling, but a very useful tool to send people to your website so you can sell to them.
If you have a more visual or creative business then Pinterest or Instagram will be appealing. Video is a great way to showcase your business with the statistics showing a big increase in views across both YouTube & Facebook.
Step 3 – Choose the platform that best suit your business
Do your research and find out which platform suits your business and then make sure it is where your ideal clients like to hang out.
Be sure to look at frequency and timing of updates. If you can’t manage this, you may not receive the benefits of the platforms you choose. You may need to think about a Social Media Manager.
Step 4 – Create your Social Media Calendar
I can’t emphasis this enough, planning is key in any business strategy.
Your social media strategy needs to compliment your sales and marketing strategy. Along with current events and holidays to maximise your exposure and engagement. The best way to do this is with Social Media Calendar to document the frequency and type of posts. Another great strategy; as Nicky Leonti suggests, is to create a Social Media Library to collate all of your ideas.
Finally to stop the overload, schedule your time!
Social media is constant so to ensure you don’t get snowed under by its relentlessness put a time limit on it.
Make time to research your posts and collate this, then use a scheduling tool like Hootsuite so you don’t have to flit from one platform to the next to post. Make these actions weekly or fortnightly appointments on your calendar. Be realistic and don’t go over time.
You will also need to schedule time to engage with your fans. Creating conversations with them builds trust and loyalty.
When your Social Media strategy is out of control it can feel like a massive black cloud hanging over you. These 5 steps will create clarity and purpose. Analysing your results is the final stage in understanding your return on investment. Google Analytics is a great tool to analyse engagement and conversion.
Need to get your Social Media Strategy on Track!
Why not try a Business Fire Session with me