As we move closer to the end of 2012, it only seems fitting to look forward to the coming year and plan for an even bigger and brighter one. We tend to get all excited at the New Year, making resolutions with conviction then breaking them on New Year’s Day.
So if you do nothing else for your business then you should make and keep the following three business resolutions.
1. Create a Business vision
If you didn’t read last week’s post then check it out here. It’s about thinking like you have won the lottery and that is exactly how you should think when you create your business vision. Don’t create contingencies if this or that happens, dream big and audaciously.
Think about the reason you started your business in the first place, what is its purpose, what do you want it to become. Write it down, create a vision board. Use pictures and as much description as you can, then put it in a prominent place in your office where you will see it on a daily basis.
You will need it to inform your business plan and you will also need to see how it aligns with your personal vision. That’s a little resolution you should keep for yourself. If you want to find out more about aligning your personal and business visions here is an article I wrote earlier in the year.
I also wrote a chapter about it in the book Business, Business, Business.
If you haven’t worked out yet that social media is a key marketing tool then you better get with the program. If you have a Facebook page, LinkedIn profile or Twitter handle, but you haven’t really been utilising them. Now is the time to create an effective plan of attack.
Do your research find out which platform or platforms will most suit your business needs. Use Google Trends to see what you customers are searching for and target their needs. If you haven’t been using Google Analytics on your website, then now is the time to start. You need a way to measure your impact, is anybody listening?
You can download my Social Media Content Calendar to help you on your way.
3. Give back
Make a decision to give something back. It is so rewarding, it might be a donation of money or time to a charity. It might be a sponsorship deal or finding something meaningful to do with your family. What ever you decide, commit to it, because it is so true that what you give is returned to you and then some.
Three things are not so much to ask. You can set the wheels in motion by dedicating a half an hour to each of these resolutions every Monday until Christmas, there are exactly three Monday’s left. This way, you will be well into your planning before the new year hits.
Tell me what you plan to do in the comments. It always helps to put it out there.